| Ingredient Type |
Percentage |
Function |
Examples |
| Water(Pure Water) |
|
|
Deionized Water |
| Primary Surfactant |
8-12% |
Foaming, cleansing
The Primary Surfactant serves as the fundamental foaming and cleansing agent responsible for removing dirt and oils from the hair, with its selection being heavily influenced by cost-efficiency, the target user's sensitivity (such as "tear-free" baby formulas), and pH compatibility for adding conditioning agents. |
Betaine, sarcosinate, sulfosuccinate, 2-5 Foaming, cleansing, taurate, ether sulfate, glucoside, |
| Viscosity builder |
2-3%
|
Control viscosity .Viscosity builders are primarily used to create a thick, "premium" texture that consumers associate with value, while also enhancing formula stability, clarity, and salt efficiency. |
Control viscosity .Viscosity builders are primarily used to create a thick, "premium" texture that consumers associate with value, while also enhancing formula stability, clarity, and salt efficiency. |
| Foam Booster/Stabilizer |
1-2%/0.1-1% |
Boost foam/Stabilize foam
Foam boosters and stabilizers enhance the consumer experience by increasing the volume and longevity of the lather without being the primary cleaning agents. |
Amine oxide, sarcosinate, lactylate, etc./Lactylate, “gum”, etc |
| Suspending Agents |
0.1-1.0% |
Suspend zinc pyrithione or other materials
Suspending agents function to uniformly support and stabilize insoluble materials within a formula, with selection based on cost, pH, and desired product clarity. |
Xanthan gum, carbomer, guar, etc |
| Conditioner |
0.1-1.0% |
Hair conditioning
Conditioning agents function by depositing substantive materials onto the hair to provide smoothness, improve wet combing, and enhance gloss after rinsing. |
Traditionally fatty oils, alcohols, waxes,Polyquat., silicone, etc |
| Opacifiers |
1.0-2.0
|
Pearlizer
Opacifiers provide a pearlescent effect to enhance the perceived richness of a product and can effectively mask formula turbidity by forming visual crystals.
|
EGMS, EGDS, etc
|
|
Preservative, Chelating Agent, Color
|
0.1-0.5/0.05-0.15/
As needed
|
Preservation/Color/odor stability, preservative enhancer
Preservatives and chelating agents ensure product safety and stability, while UV absorbers and EDTA work together to maintain color integrity and shelf life.
|
Paraben, etc/EDTA salt/Approved colorants
|
|
Fragrance
|
0.2-1.0
|
Sensory experience
Fragrance is a crucial sensory component that enhances the consumer experience and must be pre-solubilized to maintain product clarity.
|
Fragrance oils
|
|
Marketing Additives
|
As “dictated”
|
Product image and appeal
Marketing additives serve to enhance the product's overall image and appeal to consumer expectations, despite having no actual scientific function in the formula.
|
Vitamins, aloe, antioxidants, .
|